Our 10 Core Values:


Customers Always Come First

Our customer is our priority. We start with the customer first and work backwards – in all key decisions, solve for the customers first.


Win as a Team

A successful company producess successful results for Customers as a team. There are absolutely no egos here – we work as a unit, as a team. Like in many sports, every individual matters but we only win as a team.


Do Your Job

Do your job. Execute well and achieve your objectives. And do it well. Only then will our customers be successful which means each of us has succeeded.


Do The Right Thing

For us this is a simple formula: Use Common sense + Use Good Judgment + Have Highest Integrity.


Bias for Action – Run Fast and Break Things

In business, speed matters. We value a bias for action – people who can run fast. We value “calculated, smart risks” and we’re not afraid of making mistakes (just not those that are harmful or irreversible).


Extreme Ownership

Responsibility for success or failure rests with each member of our team. And everyone on our team is a shareholder (part owner) of our company. Take full responsibility for your actions and for your mistakes. Own up to it. Be a leader (and remember, being a leader doesn’t require an official title).


Learn and Improve Continuously

Learn fast, improve quickly, then execute the work more effectively.


Be Truly Open-Minded

First seek to understand before seeking to be understood. Listen to others with an open mind. Nobody is always right – be OK being vulnerable. Have humility to accept that you may be wrong. There are many ways to achieve results so be open-minded.


Have Fun & Be Positive

Building a great company is not simple so we want to have fun while doing it. Fun translates into a friendly work environment and that’s why we like people who are positive, optimistic, selfless, friendly, and fun to be around.


Make a Positive Contribution

We believe in not only doing well but also in doing good. Thus we try to make a positive contribution to the community around us. We support a few nonprofit organizations and volunteer our time as a group a few times times a year too.



What “One of Us” Means:


Good People Who Put the Team First Ahead of Personal Glory

If you are “good people” and care about others then you fit in. Our core value and culture is all about putting the Team’s interests ahead of our own (Team before Me!) And we don’t hire selfish people or assholes – no matter how good they are.


High EQ and IQ

We like smart people and hold intelligence in high regard. However, we recognize that EQ trumps IQ and is far more important to our team than high IQ alone.


Relentless Desire to Win

Motivational self-starters exceed here – they are presented with the opportunities to get things done. Your work must exhibit our core values in an impassioned, honest, and ethical manner, and you must also strive for competition in a way that’s healthy and nondestructive.


Seeking “healthy perfectionism”

We feel that high standards beget stellar results.


Run Fast and Break Things

We like to run fast and break things (just not irrevocably and not at the expense of our customer happiness) but in a way that embraces experimetation and in the spirit of “Done is better than perfect!” – we like people who are agile, and get things done quickly.


Innovative person with disruptive ideas

You must enjoy transforming the old into something far better and welcome these shifts by bringing in new ideas and insights, whether to our product and technology, to our sales and marketing or to our customer experience process.

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Good sense of humor

We like people who have a sense of humor, don’t take themselves way too seriously and can have fun!


Judgment and common sense

Common sense and sound judgment are two of the greatest tools that you can use to succeed here. And, per common sense and per the first point, we are people who apply the common sense to put the “Team” before the “Me”.


Fearlessness & Vulnerability

Here, you will be encouraged to step out of your comfort zone and chase new challenges. We are the kinds of folks who will press on no matter what. And what fearless means at Atiim is that you just keep going despite fear. We are also “vulnerable” – we are not afraid to admit our mistakes and our faults – this is critical for our internal trust.


Genuine Positivity

Last but not least, Atiim team is all positive people who support each other and know that we will win. It’s an authentic characteristic and is about believing that everything has a way of working out and that we will win.

Request a free live demo today to see Atiim in action